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Accelerated project management : how to be first to market / James P. Lewis. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, 2004
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HD 69.P75 L49 2005.
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Exploring direct and customer relationship marketing / Martin Evans by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: [S.l.] : Cengage Learning Business Press, 2004
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.126 .E93 2004.
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How advertising works : a review of current thinking / Colin McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxfordshire [England] : The Advertising Association in association with NTC Publications, 1992
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5804 .M146 1992.
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How to hire and develop your next top performer : the five qualities that make salespeople great / Herbert Greenberg. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Tata McGraw-Hill, 2003
Availability: Items available for loan: The MUA Library South C campus (2)Call number: HF 5439.65 .G74 2003, ...
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How to plan advertising / edited by Don Cowley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Cassell, 1989
Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: HF 5823 .H69 1997. The MUA Library South C campus (2)Call number: HF 5823 .H69 1997, ...
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto : Pearson Prentice Hall, c2005
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.123 .T82 2004.
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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, U.K. ; New York : Prentice Hall, 2007
Availability: Items available for loan: The MUA Library South C campus (4)Call number: HF 5415.123 .E375 2007, ...
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Marketing management : millennium edition / Philip Kotler. by Series: 10th edition
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: London : Prentice Hall, 2000
Availability: Items available for loan: The MUA Library South C campus (3)Call number: HF 5415.13 .K68 2000, ...
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Principles of marketing / Philip Kotler. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Prentice Hall Prentice Hall, 1999
Availability: Items available for loan: The MUA Library South C campus (7)Call number: HF 5415 .K68 2002, ... Not available: The MUA Library South C campus: Checked out (1).
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Public relations : the complete guide / Joe Marconi. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: Australia : South-Western Educational Pub, 2004
Availability: No items available.
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This is pr : the realities of public relations / Doug Newsom. by
Edition: 7 Sub ed.
Material type: Text Text; Format: print
Publication details: Austral : Wadsworth Publishing Company, 1999
Availability: No items available.
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The trouble with computers : usefulness, usability, and productivity / Thomas K. Landauer. by
Material type: Text Text; Format: print
Publication details: [S.l.] : The MIT Press, 1995
Availability: Items available for loan: The MUA Library South C campus (1)Call number: QA 76.5 .L36 1995.
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E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2001
Other title:
  • Ecommerce
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5548.32 .R39 2001.
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International marketing communications / Tom Griffin. by Series: Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford [England] ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 1416 .G75 1993.
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The master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / Christopher Ryan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1994, c1993
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415 .R83 1993.
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Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.1265 .B53 2000.
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the spider principle : Ian Linton how to tailor your marketing network by Series: Marketing series (London, England). Practitioner.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pitman, 1993
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .L56 1993.
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Strategic marketing : cases, concepts and ... John Atkinson. by Series: Marketing series (london, england). student
Material type: Text Text; Format: print
Publication details: London: Harper Collins, 1996
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.135 .A85 1996.
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Marketing & sales career directory. by Series: Career directory series | Career advisor series
Material type: Continuing resource Continuing resource; Format: print
Publication details: Hawthorne, NJ : Career Press Inc., c1993-
Other title:
  • Marketing and sales career directory
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.35 .M37 1993.
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Advertising and public relations law / Roy L. Moore, Ronald T. Farrar, Erik L. Collins. by Series: LEA's communication series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, NJ : Erlbaum, 1998
Online resources:
Availability: Items available for loan: The MUA Library South C campus (1)Call number: KF 1614 .M66 1998.
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Lovers / Judith Krantz. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Fiction
Publication details: New York : Crown, c1994
Online resources:
Availability: No items available.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw-Hill Irwin, c2004
Online resources:
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5823 .B45 2004.
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Advertising / Frank Jefkins. by Series: The M & E handbook series
Edition: 4th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Prentice Hall, 2000
Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: HF 5823 .J44 2000. The MUA Library South C campus (2)Call number: HF 5823 .J44 2000, ...
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Advertising / Frank Jefkins. by Series: The M & E handbook series
Edition: 3th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pitman, 1994
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5823 .J44 1994.
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Advertising as communication / Gillian Dyer. by Series: Studies in culture and communication
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1988 (1990 printing)
Online resources:
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5823 .D94 1982.
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Contemporary advertising / William F. Arens. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin /McGraw-Hill, c2002
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5823 .A74 2002.
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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: The MUA Library South C campus (3)Call number: HF 5823 .A64 1994, ...
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The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Quorum Books, 1986
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5823 .R67 1986.
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How to produce creative advertising : proven techniques & computer applications / Ann Keding, Thomas Bivins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1991
Online resources:
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5823 .K43 1990.
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Dirty politics : deception, distraction, and democracy / Kathleen Hall Jamieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Oxford University Press, 1992
Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: JF 2112 .J36 1992.
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Everything you think you know about politics-- and why you're wrong / Kathleen Hall Jamieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Basic Books, 2000
Availability: Items available for loan: The MUA Library South C campus (1)Call number: JK 2281 .J35 2000.
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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: No items available.
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Marketing management : / Rajan Saxena. by Series: 10th edition
Edition: 3rded.
Material type: Text Text; Format: print
Publication details: LondonNew Delhi : Tata McGraw Hill, 2006
Availability: No items available.
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Advertising Frank Jefkins. by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice hall 2000
Other title:
  • One hundred years of Harley-Davidson advertising
Availability: No items available.
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The fundermentals of advertising John wilmshurst by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New york : Elsevier butterworth heinmann
Other title:
  • HarpWeek presents-- 19th century advertising
  • 19th century advertising history.com
  • Nineteenth century advertising history.com
Online resources:
Availability: No items available.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: No items available.
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Advertising management : text and cases / U.C.Mathur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi New age international (p) ltd publishers c2005
Availability: No items available.
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Essentials of contemporary advertising / William F. Arens, David H. Schaefer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: No items available.
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: No items available.
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Advertising : William Well. principles and practice / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Pearson Education, 2003
Availability: No items available.
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Marketing without advertising / by Michael Phillips & Salli Rasberry ; edited by Mary Randolph, illustrated by Linda Allison. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley, CA. : Nolo Press, c1986
Availability: No items available.
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, and Christian Arens. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NY : Irwin /McGraw-Hill, c2010
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5821 .A74 2011.
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Principles of marketing Philip Kotler, Gary Armstrong by
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Prentice Hall-India, 2001
Availability: No items available.
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Contemporary advertising William F. Arens. by Series: The Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw hill, c2006
Availability: No items available.
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1001 advertising tips Luc Dupont by Series: The M & E handbook series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Westland books 2006
Availability: No items available.
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The economics Burden of Health in Kenya. Shikwati,James by
Material type: Text Text; Format: print
Publication details: Nairobi: IREN 2004
Availability: No items available.
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Advertising and personal selling [electronic resource] / Namita Rajput, Neeru Vasishth. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2008
Availability: Items available for reference: ONLINE RESOURCE: Not for loan (1)Call number: HF 5438.5 .R35 2008eb.
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Brandweek [electronic resource].
Material type: Continuing resource Continuing resource; Format: print available online remote; Type of continuing resource: periodical
Publication details: New York, N.Y. : Adweek L.P., c1992-
Other title:
  • Brand week
In: Academic Source Premier
Availability: Items available for loan: ONLINE RESOURCE (1)Call number: HF 5801 .A43.
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Advertising, sales and promotion management [electronic resource] / S.A. Chunwalla. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2008
Availability: Items available for reference: ONLINE RESOURCE: Not for loan (1)Call number: HF 5823 .C48 2008eb.
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Proven online ad sales tactics [electronic resource] : practical know-how from profitable web and newsletter publishers. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Availability: Items available for reference: ONLINE RESOURCE: Not for loan (1)Call number: HF 5823 .P76 2003eb.