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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: New Delhi: McGraw-Hill Irwin, c2004Edition: 8th ed.Description: xxv, 838 p. : col. ill. ; 29 cm.ISBN: 9780070581944 (alk. paper); 0070581944 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 Online resources: Table of contents only
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Item type Current location Collection Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 4 HF 5823 .B45 2004 (Browse shelf) Available 2010-0309

Includes indexes.

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