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The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross.

By: Ross, Stewart Halsey.
Material type: materialTypeLabelBookPublisher: New York : Quorum Books, 1986Description: xviii, 157 p. ; 24 cm.ISBN: 0899301630 (lib. bdg. : alk. paper).Subject(s): Advertising, Industrial -- ManagementDDC classification: 659.13/15
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Item type Current location Collection Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 4 HF 5823 .R67 1986 (Browse shelf) Available 1992-0399

Includes index.

Bibliography: p. [153]-154.

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