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the spider principle : Ian Lintonhow to tailor your marketing network

By: Linton, Ian.
Contributor(s): Morley, Kevin | Chartered Institute of Marketing.
Material type: materialTypeLabelBookSeries: Marketing series (London, England)Practitioner: Publisher: London : Pitman, 1993Description: 135 p. ; 24 cm.ISBN: 0750619384.Subject(s): Communication in marketing | Advertising media planning
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .L56 1993 (Browse shelf) Available 2002-0527

Published on behalf of the Chartered Institute of Marketing.

Includes index.

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