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How advertising works : a review of current thinking / Colin McDonald.

By: McDonald, Colin.
Contributor(s): Advertising Association (Great Britain).
Material type: materialTypeLabelBookPublisher: Oxfordshire [England] : The Advertising Association in association with NTC Publications, 1992Description: 155 p. : ill. ; 23 cm.ISBN: 1870562429.Subject(s): Advertising | Advertising -- Psychological aspectsDDC classification: 659.1
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Item type Current location Collection Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 4 HF 5804 .M146 1992 (Browse shelf) Available 2002-0751

Includes bibliographical references (p. 143-155).

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