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Analysis for marketing planning / Donald R. Lehmann. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw Hill Higher Education, 2008
Availability: Items available for loan: The MUA Library South C campus (4)Call number: HF 5415.13 .L44 2008, ...
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Basic marketing / William D. Perreault. by
Edition: 12th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw Hill/Irwin, 1996
Availability: Items available for loan: KISAJU MAIN CAMPUS (3)Call number: HF 5415.13 .M33 1996, ... The MUA Library South C campus (1)Call number: HF 5415.13 .M33 1996.
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Basic marketing : William D. Perreault Jr. a marketing strategy planning approach / by
Edition: 17th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw Hill Higher Education, 2009
Availability: Items available for loan: KISAJU MAIN CAMPUS (2)Call number: HF 5415.13 .P47 2009, ... The MUA Library South C campus (3)Call number: HF 5415.13 .P47 2009, ...
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Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan. by Series: Hardcover
Material type: Text Text; Format: print
Publication details: Chicago : Richard D Irwin, 1994
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .R36 1995.
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Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thomson Learning, c2005
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .B59 2005.
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International marketing / Vern Terpstra, Ravi Sarathy. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: The MUA Library South C campus (2)Call number: HF 1009.5 .T47 2000, ...
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International marketing / Paliwoda, Stanley J. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books c2002
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 1416 .P35 1993. Not available: KISAJU MAIN CAMPUS: In transit (1).
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International marketing strategy / Frank Bradley. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : FT/Prentice Hall, c2005
Availability: Items available for loan: KISAJU MAIN CAMPUS (2)Call number: HF 1416 .B72 2005, ... The MUA Library South C campus (3)Call number: HF 1416 .B72 2005, ...
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Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Elsevier, c1988
Availability: Items available for loan: The MUA Library South C campus (2)Call number: HF 5415.13 .B45 1988, ...
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Marketing / Dhruv Grewal. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: Boston: McGraw-Hill/Irwin, 2008
Availability: Items available for loan: The MUA Library South C campus (2)Call number: HF 5415 .G74 2008, ...
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Marketing channels : Bert Rosenbloom. a management view / by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: [S.l.] : Harcourt Brace College Publishers, 1998
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.129 .R67 1999.
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Marketing management / Philip Kotler. by Series: 12th edition
Edition: 12th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, NJ : Prentice Hall, 2006
Availability: Items available for loan: KISAJU MAIN CAMPUS (5)Call number: HF 5415.13 .K68 2006, ... The MUA Library South C campus (5)Call number: HF 5415.13 .K68 2006, ...
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Marketing management / Rajan Saxena by
Edition: 3ed ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tata McGraw-Hill: New Delhi, 6
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .W56 2004.
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Marketing management / Philip Kotler. by Series: 12th edition
Edition: 12th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, NJ : Prentice Hall, 2009
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .K68 2009.
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Marketing management : knowledge and skills / J.Paul Peter. by
Edition: 7Rev Ed ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw Hill Higher Education, 2003
Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: HF 5415.13 .P48 2004. The MUA Library South C campus (1)Call number: HF 5415.13 .P48 2004.
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Marketing management : millennium edition / Philip Kotler. by Series: 10th edition
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: London : Prentice Hall, 2000
Availability: Items available for loan: The MUA Library South C campus (3)Call number: HF 5415.13 .K68 2000, ...
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Marketing management : analysis, planning, implementation, and control / Phillip Kotler. by
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, NJ : Prentice Hall College Div, 1999
Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: HF 5415.13 .K68 1999. The MUA Library South C campus (4)Call number: HF 5415.13 .K68 1999, ...
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Marketing management : analysis, planning, implementation, and control, instructor's resource manual / Philip Kotler. by
Edition: 9th, ed.
Material type: Text Text; Format: print
Publication details: [S.l.] : Prentice Hall, 1996
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .K68 1994.
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Marketing management and strategy / Peter Doyle and Philip Stern. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2006
Availability: Items available for loan: The MUA Library South C campus (5)Call number: HF 5415.13 .D69 2006, ...
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Marketing simplified : Nisar Ahmad Saleemi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Saleemi Publications, 2000
Availability: Items available for loan: KISAJU MAIN CAMPUS (2)Call number: HF 5415 .S25 1999, ... The MUA Library South C campus (2)Call number: HF 5415 .S25 1999, ...
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Marketing strategy : planning and implementation / Orville C., Jr. Walker. by Series: Irwin series in marketing, 2nd ed
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: [S.l.] : Richard D Irwin, 1995
Availability: Items available for loan: The MUA Library South C campus (2)Call number: HF 5415.13 .W35 1995, ...
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irvin, c2006
Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: HF 5415.13 .M37 2006. The MUA Library South C campus (2)Call number: HF 5415.13 .M37 2006, ...
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Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Dorling Kindersley (India) ZPvt Ltd., 2007
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HD 62.5 .L63 2007.
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Principles of services marketing / Adrian Palmer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1998
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .P35 1998.
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Retail management / Ronald W. Hasty. by Series: The mcgraw-hill series in marketing
Material type: Text Text; Format: print
Publication details: [S.l.] : Mcgraw-Hill College, 1996
Availability: Items available for loan: KISAJU MAIN CAMPUS (3)Call number: HF 5429 .H37 1999, ... The MUA Library South C campus (3)Call number: HF 5429 .H37 1999, ...
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Sales management : theory and practice / Bill Donaldson. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: New York : Palgrave Macmillan, 1998
Availability: No items available.
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Services marketing / Christopher Lovelock. by Series: 6th edition
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, NJ : Prentice Hall, 2006
Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: HF 5415.13 .L59 2007. The MUA Library South C campus (3)Call number: HF 5415.13 .L59 2007, ...
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Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .C73 2013.
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Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler. by Series: 5th edition
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: [S.l.] : Prentice Hall, 1995
Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: HF 5415 .A53 2007. The MUA Library South C campus (3)Call number: HF 5415 .A53 2007, ...
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Strategic marketing management cases / David W. Cravens. by Series: The irwin/mcgraw-hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Bost: Mcgraw-Hill (Tx), 2002
Availability: No items available.
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Strategic marketing management cases / David W. Cravens. by Series: The irwin/mcgraw-hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: Boston: Mcgraw-Hill (Tx), 2009
Availability: Items available for loan: KISAJU MAIN CAMPUS (3)Call number: HF 5415.13 .C73 2009, ... The MUA Library South C campus (2)Call number: HF 5415.13 .C73 2009, ...
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2010
Availability: Items available for loan: KISAJU MAIN CAMPUS (2)Call number: HF 5415.13 .K47 2010, ... The MUA Library South C campus (2)Call number: HF 5415.13 .K47 2010, ...
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2007
Availability: Items available for loan: KISAJU MAIN CAMPUS (2)Call number: HF 5415.135 .K47 2007, ... The MUA Library South C campus (1)Call number: HF 5415.135 .K47 2007.
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TQM for sales and marketing management / James W. Cortada. by Series: [Mc-Graw-Hill TQM series]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1993
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5438.4 .C67 1993.
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Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1988
Availability: No items available.
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Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : Atomic Dog Pub., c2004
Availability: No items available.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: No items available.
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Communicating globally: an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000
Online resources:
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 1416 .S35 2000.
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The master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / Christopher Ryan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1994, c1993
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415 .R83 1993.
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Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1993
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.126 .O96 1993.
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, 2008
Online resources:
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.127 .H66 2008.
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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Series: McGraw-Hill series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1988
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .G84 1988.
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The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Series: The Portable MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1992
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .H47 1992.
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How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1990
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .H54 1990.
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A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2003
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.13 .P48 2003.
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Marketing management systems / Felix Owaga Okatch. by
Material type: Text Text; Format: print
Publication details: Nairobi Pesusi, 2002
Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: HF 5415.13 .O43 2002. The MUA Library South C campus (6)Call number: HF 5415.13 .O43 2002, ...
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Management controls and marketing planning / R. M. S. Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979
Availability: No items available.
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Strategic marketing : cases, concepts and ... John Atkinson. by Series: Marketing series (london, england). student
Material type: Text Text; Format: print
Publication details: London: Harper Collins, 1996
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.135 .A85 1996.
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Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 1416 .K44 2002.
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Sales management : analysis and decion makink/ Thomas N Igraham. by
Edition: 5thed.
Material type: Text Text; Format: print
Publication details: New York : Thomson, 2004
Availability: No items available.