Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2004.Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN: - 0072552174 (alk. paper)
- 658.8 21
- HF 5415.13 .P48 2004
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Includes bibliographical references (p. 853-860) and index.
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