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A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2003.Edition: 9th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN:
  • 0071198717
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF 5415.13 .P48 2003
Online resources:
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Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.13 .P48 2003 (Browse shelf(Opens below)) Available 2009-1799

Includes bibliographical references (p. 853-860) and index.

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