A preface to marketing management/
Peter, J. Paul.
A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston, Mass. : McGraw-Hill, c2003. - xix, 876 p. : ill. (some col.), maps ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 853-860) and index.
0071198717
2003044199
Marketing--Management.
Marketing--Management--Case studies.
HF 5415.13 / .P48 2003
658.8
A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston, Mass. : McGraw-Hill, c2003. - xix, 876 p. : ill. (some col.), maps ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 853-860) and index.
0071198717
2003044199
Marketing--Management.
Marketing--Management--Case studies.
HF 5415.13 / .P48 2003
658.8