Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow.
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TextPublication details: Cincinnati : Atomic Dog Pub., c2004.Description: xvi, 623 p. : ill. ; 28 cmISBN: - 1592600891 (pbk.)
- 658.8 22
- HF 5415.13 .L37 2004
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Includes bibliographical references and index.
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