TECHNOLOGICAL INNOVATIONS AND PERFORMANCE OF LOGISTICS FIRMS IN KENYA – A CASE STUDY OF KUEHNE + NAGEL LIMITED

Abstract

The main objective of this research study was to investigate influence of organizational practices on performance of logistics firms in Kenya. The specific objective was to ascertain the effect of technological innovation on performance of logistics firms in Kenya. This study was founded using resource-based view and planned behaviour theory. The study target population was 326 Kuehne + Nagel Limited employees working in Nairobi, Kenya. This study adopted survey research design. The study adopted stratified random sampling techniques. A 25% sample size was selected. This study used questionnaires to gather data. A pilot test was performed using five questionnaires. The collected data was scrutinized, coded, classified and systematically keyed in SPSS version 22.0 software for generation of data table and charts. The analysis incorporated both descriptive and inferential statistics. As ethical consideration, all work of authors used was acknowledged. The results indicate correlation r equal 0.900 for technology innovation. This indicates positive relationship between quality improvement and performance of logistics firms in Kenya. The study recommends logistics firms in Kenya, should extend investment level on technology such as use of GPRS, robots, chatbots and other artificial intelligence technologies to improve handling of cargo, tracking of goods on transit and real time information to customers. This study would benefit Kuehne + Nagel Limited and other logistic firms in Kenya to improve their logistical activities as well as future researchers as source of reference and citations.