THE EFFECT OF INNOVATION STRATEGIC PRACTICES ON THE PERFORMANCE OF MULTIMEDIA UNIVERSITY OF KENYA

Abstract

The modern business environment is day by day turning vibrant, stormy and very unpredictable. Strategic innovation is one of the Strategic management practices used to furnish any institution's available capital and competencies within the current and future opportunities in both the local and outward environments as mechanisms of developing institutional survival and persistent enhanced performance. The specific objectives of this study were to find out the influence of strategic innovation practices in Multimedia University of Kenya and to determine the relationship between strategic innovation and performance. The study adopted a quantitative research approach aided by case study research designs. The target population was 450 staff in the University. The sample size for the study was 82 respondents. This was achieved through stratified random sampling technique. Primary data was collected using structured questionnaires. The data generation instrument was administered to the respondents using drop and pick method. Descriptive statistical tools were used to summarize, organize, interpret and present data. Statistical Package for Social Sciences (SPSS) software was used to analyze data. Data was presented using graphs, pie charts and tables. The regression model was used to establish the relationship between the study dependent and independent variables. Out of the 82 respondents that the study targeted, 60 participants filled in and returned the questionnaires contributing to 73.2 % response rate. The study revealed that there is significant relationship between strategic innovations and the institution's performance through an overall mean of 4.21, 3.90, and 3.70 respectively presenting enhanced market position which signifies competitive advantage and improved performance. The researcher recommends that universities should incorporate innovation strategies to improve their current leadership skills, that is, they should strive and embark on the formulation and enactment of strategic management practices in all areas of their operations that they remain relevant and in a competitive advantageous position. Hence, participating in the principles of vision 2030.