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Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.

By: Contributor(s): Material type: TextTextPublication details: London : Thomson Learning, c2005.Edition: 1st edDescription: xviii, 403 p. : ill. ; 28 cmISBN:
  • 1844800016
Subject(s): LOC classification:
  • HF5415.13 .B565 2005
Contents:
1. Introduction to business-to-business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Market research and information systems -- 5. Segmentation, targeting and positioning -- 6. Market entry tactics -- 7. Product strategy and product development -- 8. Services for business markets -- 9. Pricing in business markets -- 10. Supply-chain management -- 11. Managing distribution channels -- 12. Business-to-business marketing communications -- 13. Customer relationships and key-account management -- 14. Sales promotion, exhibitions and trade fairs -- 15. Corporate reputation management -- 16. Marketing planning, implementation and control -- 17. Organizing for maximum effectiveness -- 18. Ethical considerations for business marketers -- 19. The future of business marketing.
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.13 .B59 2005 (Browse shelf(Opens below)) Available 2006-1305

Includes bibliographical references and index.

1. Introduction to business-to-business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Market research and information systems -- 5. Segmentation, targeting and positioning -- 6. Market entry tactics -- 7. Product strategy and product development -- 8. Services for business markets -- 9. Pricing in business markets -- 10. Supply-chain management -- 11. Managing distribution channels -- 12. Business-to-business marketing communications -- 13. Customer relationships and key-account management -- 14. Sales promotion, exhibitions and trade fairs -- 15. Corporate reputation management -- 16. Marketing planning, implementation and control -- 17. Organizing for maximum effectiveness -- 18. Ethical considerations for business marketers -- 19. The future of business marketing.

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