Business-to-business marketing management : (Record no. 314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01792cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000032026723 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20050923 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050901s2005 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005274319 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1844800016 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaBVAS |
| Language of cataloging | eng |
| Transcribing agency | CaBVAS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .B565 2005 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 737 |
| -- | 564 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim. |
| 245 10 - TITLE STATEMENT | |
| Title | Business-to-business marketing management : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc | Jim Blythe, Alan Zimmerman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Thomson Learning, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 403 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction to business-to-business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Market research and information systems -- 5. Segmentation, targeting and positioning -- 6. Market entry tactics -- 7. Product strategy and product development -- 8. Services for business markets -- 9. Pricing in business markets -- 10. Supply-chain management -- 11. Managing distribution channels -- 12. Business-to-business marketing communications -- 13. Customer relationships and key-account management -- 14. Sales promotion, exhibitions and trade fairs -- 15. Corporate reputation management -- 16. Marketing planning, implementation and control -- 17. Organizing for maximum effectiveness -- 18. Ethical considerations for business marketers -- 19. The future of business marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmerman, Alan S., |
| Dates associated with a name | 1942- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 01/01/2006 | 1 | HF 5415.13 .B59 2005 | 2006-1305 | 21/01/2016 | 04/08/2012 | 19/12/2010 | Books |