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Why innovation fails : hard-won lessons for business / Carl Franklin.

By: Material type: TextTextPublication details: London : Spiro Press, 2005.Edition: illustrated edition edDescription: 256 p. ; 22 cmISBN:
  • 184439106X
  • 9781844391066
Subject(s): DDC classification:
  • 338.064
LOC classification:
  • LA 227.3 .F73 2005
Online resources: Summary: Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.
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Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Reserve Collection LA 227.3 .F73 2005 (Browse shelf(Opens below)) 1 Available 2008-2868

Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.

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