Why innovation fails :
Franklin, Carl.
Why innovation fails : hard-won lessons for business / Carl Franklin. - illustrated edition ed. - London : Spiro Press, 2005. - 256 p. ; 22 cm.
Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.
184439106X $19.95 9781844391066
Research & development management.
LA 227.3 / .F73 2005
338.064
Why innovation fails : hard-won lessons for business / Carl Franklin. - illustrated edition ed. - London : Spiro Press, 2005. - 256 p. ; 22 cm.
Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.
184439106X $19.95 9781844391066
Research & development management.
LA 227.3 / .F73 2005
338.064