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Foundations of marketing / David Jobber.

By: Contributor(s): Material type: TextTextPublication details: London: McGraw Hill Higher Education, 2006.Edition: 2nd edDescription: 384 p. ; 27 cmISBN:
  • 007710918X
  • 9780077109189
Subject(s): Online resources: Summary: "Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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Item type Current library Collection Call number Status Barcode
Books The MUA Library South C campus - Open Collection STACK 3 HF 5415 .F34 2012 (Browse shelf(Opens below)) Available 2013-0010

Paperback.

"Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

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