Foundations of marketing / (Record no. 933)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01736nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN007710918X |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100803042108.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100803s2006 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007710918X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077109189 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KIM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 2483 |
| -- | 2189 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David. |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of marketing / |
| Statement of responsibility, etc | David Jobber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | McGraw Hill Higher Education, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 384 p. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business, Accounting & Vocational: Textbooks & Study Guides. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales & marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics / Marketing / General. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fahy, John. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/007710918X/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/007710918X/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=007710918X">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=007710918X</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| -- | HF 5415.13 .J63 2006 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | STACK 3 | The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 12/06/2013 | 6 | 1 | HF 5415 .F34 2012 | 2013-0010 | 07/06/2022 | 23/05/2022 | 12/06/2013 | Books |