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Analysis for marketing planning / Donald R. Lehmann. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw Hill Higher Education, 2008
Availability: Items available for loan: The MUA Library South C campus (4)Call number: HF 5415.13 .L44 2008, ...
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irvin, 2004, c2005
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5351 .L44 2005.
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Product management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: No items available.
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Product management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2005
Availability: No items available.