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Product management / Donald R. Lehmann, Russell S. Winer.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2002.Edition: 3rd edDescription: xxv, 502 p. : ill. ; 24 cmISBN:
  • 9780070486560
  • 0070486565
Subject(s): DDC classification:
  • 658.5/6 21
LOC classification:
  • HF 5415.15 .L44 2002
Online resources:
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