Product management / Donald R. Lehmann, Russell S. Winer.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2002.Edition: 3rd edDescription: xxv, 502 p. : ill. ; 24 cmISBN: - 9780070486560
- 0070486565
- 658.5/6 21
- HF 5415.15 .L44 2002
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