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Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek.

By: Material type: TextTextSeries: McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill Book Co., c1993.Description: xiv, 268 p. : ill. ; 24 cmISBN:
  • 0077077660 :
Subject(s): DDC classification:
  • 658.8/4 20
LOC classification:
  • HF 5415.126 .O96 1993
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.126 .O96 1993 (Browse shelf(Opens below)) Available 2002-0589

Includes bibliographical references (p. [262]-263) and index.

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