Targeting for success :
Ozimek, John, 1957-
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. - London ; New York : McGraw-Hill Book Co., c1993. - xiv, 268 p. : ill. ; 24 cm. - McGraw-Hill marketing for professionals series . - McGraw-Hill marketing for professionals. .
Includes bibliographical references (p. [262]-263) and index.
0077077660 : £22.95
93010242
Direct marketing.
Database marketing.
Marketing--Management.
HF 5415.126 / .O96 1993
658.8/4
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. - London ; New York : McGraw-Hill Book Co., c1993. - xiv, 268 p. : ill. ; 24 cm. - McGraw-Hill marketing for professionals series . - McGraw-Hill marketing for professionals. .
Includes bibliographical references (p. [262]-263) and index.
0077077660 : £22.95
93010242
Direct marketing.
Database marketing.
Marketing--Management.
HF 5415.126 / .O96 1993
658.8/4