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Brand strategy / John M. Murphy.

By: Material type: TextTextPublication details: New York : Prentice Hall, 1990.Description: xii, 186 p. : ill. ; 24 cmISBN:
  • 0130841617
Subject(s): DDC classification:
  • 658.8/27 20
LOC classification:
  • HF5415.126 .M87 1990
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.1265 .M87 1990 (Browse shelf(Opens below)) Available 2002-0582
Books The MUA Library South C campus - Open Collection HF 5415.1265 .M87 1990 (Browse shelf(Opens below)) Available 2002-0644

"Published in association with the Institute of Directors."

Includes bibliographical references (p. 181) and index.

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