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Murphy, John M., 1944-

Brand strategy / John M. Murphy. - New York : Prentice Hall, 1990. - xii, 186 p. : ill. ; 24 cm.

"Published in association with the Institute of Directors."

Includes bibliographical references (p. 181) and index.

ISBN: 0130841617

LCCN: 90032582

Subjects--Topical Terms:
Business names--United States.
Trademarks--United States.
Brand name products--United States.

LC Class. No.: HF5415.126 / .M87 1990

Dewey Class. No.: 658.8/27