Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
Material type:
TextPublication details: Toronto : Pearson Prentice Hall, c2005.Description: xix, 423 p. : ill. ; 28 cmISBN: - 0131405381 :
- 658.8/02 22
- HF 5415.123 .T82 2004
- Tuckwell, Keith J. (Keith John), 1950- Integrated marketing communications strategic planning perspectives, Instructor's resource CD-ROM. Toronto : Pearson Education Canada, c2005.
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.123 .T82 2004 (Browse shelf(Opens below)) | Available | 2009-1870 |
Includes bibliographical references and index.
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