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1. Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith J. (Keith John), 1950-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Toronto : Pearson Prentice Hall, c2005Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .T82 2004] (1).

2. Marketing communications / Chris Fill.

by Fill, Chris.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).

3. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: McGraw-Hill Irwin, c2004Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .B45 2004] (1).

4. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: No items available

5. Advertising and personal selling [electronic resource] /Namita Rajput, Neeru Vasishth.

by Rajput, Namita | Vasishth, Neeru | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HF 5438.5 .R35 2008eb] (1).


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