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Mass communication Ralph E. Hanson. :living in a media world.

By: Material type: TextTextPublication details: Newyolk : McGraw-Hill Companies, 2005Description: 435 p. ; 27 cmISBN:
  • 0072341777
  • 9780072559170
Subject(s): DDC classification:
  • 302.23
LOC classification:
  • P 90  .H36 2005
Online resources: Summary: Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.
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Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.

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