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The customer-centered enterprise : how ibm and other world-class companies achieve extraordinary results by putting customers first / Harvey Thompson.

By: Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill Private Company Ltd, 2003.Edition: 1st edDescription: 224 p. ; 24 cmISBN:
  • 0071352104
  • 9780071352109
Subject(s): DDC classification:
  • 658.812
Online resources: Summary: IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In today's environment of similar or identical products, CVM's battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organization capabilities with customer expectations--experiencing unqualified marketing success.
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Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.5 .T56 2003 (Browse shelf(Opens below)) 2 Available 2008-1173
Books The MUA Library South C campus - Open Collection HF 5415.5 .T56 2003 (Browse shelf(Opens below)) 1 Available 2008-1172
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.5 .S74 2010 Customer service : HF 5415.5 .S74 2010 Customer service : HF 5415.5 .S74 2010 Customer service : HF 5415.5 .T56 2003 The customer-centered enterprise : HF 5415.5 .U48 2003 The ultimate crm handbook : HF 5415.5 .U48 2003 The ultimate crm handbook : HF 5415.5 .U73 2005 Don't just relate-- advocate! :

Hardcover.

IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In today's environment of similar or identical products, CVM's battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organization capabilities with customer expectations--experiencing unqualified marketing success.

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