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Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2000.Edition: 2nd edDescription: xvi, 355 p. : ill. ; 24 cmISBN:
  • 0750647043 (alk. paper)
Subject(s): DDC classification:
  • 658.8/4 21
LOC classification:
  • HF 5415.1265 .B53 2000
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.1265 .B53 2000 (Browse shelf(Opens below)) Available 2001-0296
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.126 .P37 2006 Building brand value / HF 5415.126 .P37 2006 Building brand value / HF 5415.1263 .C45 1989 Strategic industrial marketing / HF 5415.1265 .B53 2000 Cybermarketing : HF 5415.1265 .I57 2009 Internet marketing : HF 5415.1265 .L48 2003 Deep branding on the Internet : HF 5415.1265 .M87 1990 Brand strategy /

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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