Cybermarketing :
Bickerton, Pauline.
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 2000. - xvi, 355 p. : ill. ; 24 cm.
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750647043 (alk. paper)
00044449
Internet marketing.
Internet advertising.
HF 5415.1265 / .B53 2000
658.8/4
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 2000. - xvi, 355 p. : ill. ; 24 cm.
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750647043 (alk. paper)
00044449
Internet marketing.
Internet advertising.
HF 5415.1265 / .B53 2000
658.8/4