Brand strategy / John M. Murphy.
Material type:
TextPublication details: New York : Prentice Hall, 1990.Description: xii, 186 p. : ill. ; 24 cmISBN: - 0130841617
- 658.8/27 20
- HF5415.126 .M87 1990
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.1265 .M87 1990 (Browse shelf(Opens below)) | Available | 2002-0582 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.1265 .M87 1990 (Browse shelf(Opens below)) | Available | 2002-0644 |
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| HF 5415.1265 .I57 2009 Internet marketing : | HF 5415.1265 .L48 2003 Deep branding on the Internet : | HF 5415.1265 .M87 1990 Brand strategy / | HF 5415.1265 .M87 1990 Brand strategy / | HF 5415.127 .H66 2008 Marketing strategy and competitive positioning / | HF 5415.127 .W43 1998 Divide and conquer : | HF 5415.127 .W43 1998 Divide and conquer : |
"Published in association with the Institute of Directors."
Includes bibliographical references (p. 181) and index.
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