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Why innovation fails : hard-won lessons for business / Carl Franklin.

By: Material type: TextTextPublication details: London : Spiro Press, 2005.Edition: illustrated edition edDescription: 256 p. ; 22 cmISBN:
  • 184439106X
  • 9781844391066
Subject(s): DDC classification:
  • 338.064
LOC classification:
  • LA 227.3 .F73 2005
Online resources: Summary: Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Reserve Collection LA 227.3 .F73 2005 (Browse shelf(Opens below)) 1 Available 2008-2868
Browsing The MUA Library South C campus shelves, Shelving location: - Reserve Collection Close shelf browser (Hides shelf browser)
KSK 3420 .K85 1997 Courts of justice in kenya / KSK 956 .L35 2019 A handbook of company law / KSK 956 .L35 2019 A handbook of company law / LA 227.3 .F73 2005 Why innovation fails : LB 1028 .B45 2006 Doing your research project : LB 2369 .K66 2006 Proprosal and thesis writing : LB 2369 .M38 2004 Fundamentals of writing and publishing scientific papers/

Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.

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