Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Delhi : Pearson, c2012.Edition: 3rd edDescription: xxiii, 695 p. : col. ill. ; 29 cmISBN: - 978813156898
- 658.8/27 23
- HD 69 .K45 2020
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HD 69 .K45 2020 (Browse shelf(Opens below)) | Available | 2023-0128 | |
| Books | The MUA Library South C campus - Reference Collection | HD 69 .K45 2020 (Browse shelf(Opens below)) | Available | 2023-0127 |
Browsing The MUA Library South C campus shelves, Shelving location: - Reference Collection Close shelf browser (Hides shelf browser)
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| HD 59 .T46 2021 Exploring public relations and management communication / | HD62.5 .B36 2022 Entrepreneurship : | HD 62.5 .B374 2019 Entreprenuership | HD 69 .K45 2020 Strategic brand management : building, measuring, and managing brand equity / | HF 5549 .A76 1991 A handbook of personnel management practice / | HG 151 .D69 1998 Dictionary of Finance and Investment Terms / | HG 4026 .B47 2021 Corporate finance / |
Includes bibliographical references and index.
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