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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Delhi : Pearson, c2012.Edition: 3rd edDescription: xxiii, 695 p. : col. ill. ; 29 cmISBN:
  • 978813156898
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HD 69 .K45 2020
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HD 69 .K45 2020 (Browse shelf(Opens below)) Available 2023-0128
Books The MUA Library South C campus - Reference Collection HD 69 .K45 2020 (Browse shelf(Opens below)) Available 2023-0127

Includes bibliographical references and index.

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