Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Delhi : Pearson, c2012.Edition: 3rd edDescription: xxiii, 695 p. : col. ill. ; 29 cmISBN: - 978813156898
- 658.8/27 23
- HD 69 .K45 2020
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HD 69 .K45 2020 (Browse shelf(Opens below)) | Available | 2023-0128 | |
| Books | The MUA Library South C campus - Reference Collection | HD 69 .K45 2020 (Browse shelf(Opens below)) | Available | 2023-0127 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
|
|
No cover image available No cover image available | No cover image available No cover image available |
|
|
|
||
| HD 69.C6 B33 2025 An introduction to business and management consultancy / | HD69.C6 W56 2019 Management consultancy for innovation / | HD 69 .K45 2020 Strategic brand management : | HD 69 .K45 2020 Strategic brand management : building, measuring, and managing brand equity / | HD 69. P75 2021 Project management : the complete guide for every manager / | HD 69. P75 G73 2020 Project management all-in-one for dummies / | HD 69.P75 G845 2017 A guide to the project management body of knowledge / Project Management Institute. |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.