| 000 | 01369cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 13733652 | ||
| 003 | OSt | ||
| 005 | 20060722183507.0 | ||
| 008 | 040928s2005 maua b 001 0 eng | ||
| 010 | _a 2004059292 | ||
| 020 | _a9780071263917 | ||
| 020 | _a9780071263917 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.13 _b.W35 2008 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 |
_aWalker,C. Orville _97479 |
||
| 245 | 0 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr. ... [et al.]. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irvin, _cc2008. |
||
| 300 |
_axx, 346 p. : _bill. (some col.) ; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aWalker, Orville C. _97188 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c9607 _d9607 |
||
| 952 |
_w2011-08-16 _p2008-3666 _r2011-10-05 _40 _00 _bKRC _10 _oHF 5415.13 .W35 2008 _d2008-09-29 _70 _cOpen Collection _2lcc _yBOOK _aKRC |
||