| 000 | 01513cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 95163576 | ||
| 003 | Ost | ||
| 005 | 19950915 .0 | ||
| 008 | 950612s1995 enka b 001 0 eng | ||
| 010 | _a 95163576 | ||
| 020 | _a0750609974 | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 050 | 0 | 4 |
_aHF5415 _b.W5476 1995 |
| 082 | 0 |
_a658.8 _220 |
|
| 090 |
_c532 _d423 |
||
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. |
| 250 | _a3rd ed. | ||
| 260 | 0 |
_aLondon ; _aBoston : _bButterworth-Heinmann, _c1995. |
|
| 300 |
_aviii, 324 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing. | |
| 710 | 2 | 0 | _aCAM Foundation. |
| 710 | 2 | 0 | _aInstitute of Marketing. |
| 910 | 2 | 0 | _aIM. |
| 942 | _cBOOK | ||
| 990 | 1 | 0 |
_a91001a _b71002a |
| 999 |
_c960 _d960 |
||
| 952 |
_w2010-12-19 _p1998-0182 _r2010-12-19 _40 _00 _bMAIN _10 _oHF 5415 .W55 1995 _d1998-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||
| 952 |
_p1998-0183 _40 _00 _bMAIN _10 _oHF 5415 .W55 1995 _d1998-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||
| 952 |
_p1998-0184 _40 _00 _bMAIN _10 _oHF 5415 .W55 1995 _d1998-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||
| 952 |
_w2010-12-19 _p1998-0185 _r2013-06-28 _40 _00 _bMAIN _m1 _10 _oHF 5415 .W55 1995 _d1998-01-01 _70 _cOpen Collection _2lcc _yBOOK _s2013-06-10 _l1 _aMAIN |
||