000 02282nam a2200337 a 4500
001 ASIN027365022X
003 Ost
005 20100419041647.0
008 100419s2000 xxu eng d
020 _a027365022X
_c$34.99
020 _a9780273650225
040 _cKIM
050 _aHD 30.28
_b.K33 2000
082 0 4 _a658.4012
100 1 _aKoch, Richard.
_9654
245 1 0 _aThe Financial times guide to strategy /
_cRichard Koch.
250 _a2nd ed.
260 _aLondon:
_bFT Prentice HallPress,
_c2000.
300 _a320 p. ;
_c24 cm.
490 1 _a2nd edition.
500 _aPaperback.
520 _aBehind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy. Developing a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives. The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes: *demonstrating the power of strategy to raise profits *providing a DIY strategy kit for managers *distilling strategic thinking since 1960 *providing a lively A-Z of strategy concepts, terms, and techniques "Strategy has never been so simple, accessible, powerful, and practically directed to raise profits." -Robin Field, Chief Executive, Filofax Group.
650 4 _aStrategic Management
_9655
650 4 _aStrategy
_9656
650 4 _aStrategic planning.
830 0 _a2nd edition.
_9657
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/027365022X/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=027365022X
942 _cBOOK
_2ddc
952 _w2010-12-16
_p2006-0336
_r2013-06-16
_40
_00
_bMAIN
_m1
_10
_oHD 30.28 .K33 2000
_d2006-01-01
_q2013-07-15
_70
_cOpen Collection
_2lcc
_yBOOK
_s2013-06-16
_l5
_aMAIN
999 _c947
_d947