000			01947nam a22003374a 4500
001			ebr10051509
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			030403s2003 nyu sf 001 0 eng
010			_z 2003007913
020			_z0071410333 (alk. paper)
035			_a(OCoLC)647309520
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHF5825 _b.H44 2003eb
082	0	4	_a808/.066659 _221
100	1		_aHershkowitz-Coore, Sue. _913314
245	1	0	_aPower sales writing _h[electronic resource] / _cSue Hershkowitz-Coore.
260			_aNew York : _bMcGraw-Hill, _cc2003.
300			_axv, 174 p. ; _c21 cm.
500			_aIncludes index.
505	0		_aGetting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aAdvertising copy _vHandbooks, manuals, etc. _913315
650		0	_aSales letters _vHandbooks, manuals, etc. _913316
655		7	_aElectronic books. _2local _974
710	2		_aebrary, Inc. _975
856	4	0	_uhttp://site.ebrary.com/lib/kimke/Doc?id=10051509 _zAn electronic book accessible through the World Wide Web; click to view
942			_2ddc _cEB
999			_c9408 _d9408
952			_70 _40 _00 _2lcc _bVLIB _yEB _10 _oHF 5825 .H44 2003eb _d2011-08-02 _aVLIB