| 000 | 02675nam a2200445 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0130351350 | ||
| 003 | Ost | ||
| 005 | 20100730090758.0 | ||
| 008 | 100730s2003 xxu eng d | ||
| 020 |
_a9781439080900 _c$126.67 |
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| 020 | _a9781439080900 | ||
| 040 | _cKIM | ||
| 050 |
_aHF 5415.2 _b.Z55 2010 |
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| 082 | 0 | 4 | _a658.83 |
| 100 | 1 |
_aZikmund, William G. _91663 |
|
| 245 | 1 | 0 |
_aEssential of Marketing Research _cWilliam G Zikmund, Barry J. Babin |
| 250 | _a4th ed. | ||
| 260 | e | r |
_aAustralia _bCengage _c2010 |
| 500 | _aHardcover. | ||
| 520 | _aNow ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view. | ||
| 650 | 4 |
_aE-commerce: business aspects. _912252 |
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| 650 | 4 |
_aEconomics, finance, business & management. _9504 |
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| 650 | 4 |
_aInternet guides & online services. _93061 |
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| 650 | 4 |
_aMarket research. _97570 |
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| 650 | 4 |
_aBusiness / Economics / Finance. _9131 |
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| 650 | 4 |
_aBusiness/Economics. _9124 |
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| 650 | 4 |
_aBusiness & Economics / Marketing / Research. _97572 |
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| 650 | 4 | _aMarketing - Research. | |
| 650 | 4 | _aMarketing research. | |
| 650 | 4 |
_aBusiness, Accounting & Vocational: Textbooks & Study Guides. _9773 |
|
| 700 | 1 |
_aBush, Ronald F. _912253 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130351350/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130351350 |
| 942 |
_cBOOK _2ddc |
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| 999 |
_c8906 _d8906 |
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| 952 |
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| 952 |
_w2011-07-19 _p2011-2872 _r2011-07-19 _40 _00 _bNRB _10 _oHF 5415.2 .Z55 2010 _d2011-07-19 _70 _cOpen Collection _2lcc _yBOOK _aNRB |
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| 952 |
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| 952 |
_p2011-3318 _40 _00 _bMAIN _10 _oHF 5415.2 .Z55 2010 _d2011-10-18 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
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| 952 |
_w2011-10-18 _p2011-3317 _r2011-12-06 _40 _00 _bMAIN _10 _oHF 5415.2 .Z55 2010 _d2011-10-18 _70 _cOpen Collection _2lcc _yBOOK _s2011-10-29 _l1 _aMAIN |
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