000 04136nam a2200529 a 4500
001 ASIN0072962100
003 Ost
005 20100702003559.0
008 100702s2004 xxu eng d
020 _a9780071314251
_c$132.50
020 _a9780071314251
040 _cKIM
050 _aHF 5438.25
_b.C37 2011
082 0 4 _a658.85
100 1 _aCastleberry, Steve B.
_97198
245 1 0 _aSelling :
_bBuilding Partnerships
_cSteve Castleberry, Jeff Tanner
250 _a8th ed.
260 _aBoston :
_bMcGraw-Hill,
_c2011
490 1 _aMcgraw-hill/irwin series in marketing.
500 _aHardcover.
520 _a"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.
650 4 _aSales & marketing.
_91131
650 4 _aBusiness & Economics.
_9124
650 4 _aBusiness / Economics / Finance.
_9131
650 4 _aBusiness/Economics.
_9124
650 4 _aBusiness & Economics / Sales & Selling.
_91732
650 4 _aSales & Selling - Techniques.
_97199
650 4 _aSales & Selling - General.
_97200
650 4 _aSelling.
_91646
650 4 _aBusiness, Accounting & Vocational: Textbooks & Study Guides.
_9773
830 0 _aMcgraw-hill/irwin series in marketing.
_9600
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0072962100/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072962100
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