000			02214nam a2200361 a 4500
001			ASIN0073529818
003			Ost
005			20100414074708.0
008			100414s2008 xxu eng d
020			_a9780070172470
020			_a0070172471
040			_cKIM
050			_aHF 5438.25 _b.J66 2010
082	0	4	_a658.85
100	1		_aJohnston, Mark W. _96949
245	1	0	_aRelationship selling / _cMark W Johnston.
250			_a2nd ed.
260			_aBoston: _bMcGraw-Hill/Irwin, _c2008.
300			_a446 p. ; _c26 cm.
500			_aHardcover.
520			_aNow available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
650		4	_aSales & marketing. _91131
650		4	_aSales & Selling - Techniques. _97199
650		4	_aSales & Selling - General. _97200
650		4	_aSelling. _91646
700	1		_aMarshall, Greg W. _97189
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0073529818/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0073529818
942			_cBOOK _2ddc
952			_w2011-07-15 _p2011-2771 _r2011-07-15 _40 _00 _bNRB _10 _oHF 5438.25 .J66 2010 _d2011-07-15 _70 _cOpen Collection _2lcc _yBOOK _aNRB
952			_w2011-07-15 _p2011-2770 _r2011-07-15 _40 _00 _bNRB _10 _oHF 5438.25 .J66 2010 _d2011-07-15 _70 _cOpen Collection _2lcc _yBOOK _aNRB
952			_w2011-07-15 _p2011-2769 _r2011-07-15 _40 _00 _bNRB _10 _oHF 5438.25 .J66 2010 _d2011-07-15 _70 _cOpen Collection _2lcc _yBOOK _aNRB
999			_c8755 _d8755