| 000 | 01160nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0789022990 | ||
| 003 | OSt | ||
| 005 | 20110711034817.0 | ||
| 008 | 110711s2005 xxu eng d | ||
| 020 | 0 | 3 |
_a 81764940 _c$108.00 |
| 040 | _cOSt | ||
| 050 |
_aHF 5821 _b.L35 2003 |
||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aLee, Monle. _911875 |
|
| 245 | 1 | 0 |
_aPrinciples of advertising : _ba global perspective / _cMonle Lee, Carla Johnson. |
| 260 |
_aNew Delhi: _bViva Books Private, _c2003. |
||
| 300 |
_a355 p. ; _c20 cm. |
||
| 504 | _aIncludes Index | ||
| 520 | _a"A complete and well-organized introductory textbook on advertising"Educators in the filed and students will explore the advertising business environment, the legal and political forces involved, advertising agencies, market segmentation, target marketing, product positioning, consumer behavior, marketing and advertising research, the creative aspects of advertising, print advertising and much more. | ||
| 700 | 1 |
_aJohnson, Carla. _911876 |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c8625 _d8625 |
||
| 952 |
_p2006-0017 _40 _00 _bNRB _10 _oHF 5821 .L35 2003 _d2006-01-03 _70 _cReserve Collection _2lcc _yBOOK _aNRB |
||