000			02907nam a2200481 a 4500
001			ASIN0749449799
003			Ost
005			20100720035859.0
008			100720s2007 xxu eng d
020			_a0749449799 _c$37.50
020			_a9780749449797
040			_cKIM
082	0	4	_a659.2
090			_c2248 _d1960
100	1		_aWatson, Tom.
245	1	0	_aEvaluating public relations : _ba best practice guide to public relations planning, research and evaluation / _cTom Watson and Paul Noble.
250			_a2nd ed.
260			_aNew Delhi : _bKogan Page, _c2008.
300			_a252 p. ; _c24 cm.
490	1		_aPr in practice.
500			_aPaperback.
520			_aEvaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners. _uhttp://www.loc.gov/catdir/toc/fy041/2003004867.html
650		4	_aPublic relations - Evaluation.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness & Economics / Public Relations.
650		4	_aPublic Relations.
650		4	_aManagement - General.
650		4	_aBusiness & Management.
650		4	_aBusiness & Economics.
650		4	_aBusiness/Economics.
650		4	_aCase studies.
650		4	_aEvaluation.
650		4	_aSales & Marketing.
700	1		_aNoble, Paul
830		0	_aPr in practice.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0749449799/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0749449799
942			_cBOOK _jHD 59 .W38 2008
999			_c822 _d822
952			_w2010-11-30 _p2008-3006 _r2012-07-25 _40 _00 _bMAIN _10 _oHD 59 .W38 2008 _d2008-09-03 _t1 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _s2012-06-27 _l1 _aMAIN
952			_p2008-3007 _40 _00 _bNKU _10 _oHD 59 .W38 _d2008-09-03 _70 _cReserve Collection _2lcc _yBOOK _aNKU
952			_p2008-3003 _40 _00 _bELD _10 _oHD 59.W38 2008 _d2011-05-13 _8SHORT LOAN _70 _cReserve Collection _2lcc _yBOOK _aELD
952			_p2008-3004 _40 _00 _bMSA _10 _oHD 59.W38 _d2008-09-03 _70 _cOpen Collection _2lcc _yBOOK _aMSA