| 000 | 02336nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0256139903 | ||
| 003 | Ost | ||
| 005 | 20100812094833.0 | ||
| 008 | 100812s1995 xxu eng d | ||
| 020 |
_a9780071221108 _c$114.05 |
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| 040 | _cKIM | ||
| 050 |
_aHF 5415.13 _b.P47 2011 |
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| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aPerreault, William D. _97546 |
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| 245 | 1 | 0 |
_aBasic marketing : _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. _ba marketing strategy planning approach / |
| 250 | _a18th ed. | ||
| 260 |
_aNY : _bMcGraw Hill/Irwin, _c2011. |
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| 300 |
_a785 ; _c26 cm. |
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| 500 | _aPaperback. | ||
| 520 | _aThis work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book develops and presents the "Four Ps" framework when describing the components of the marketing mix (product, price, place, promotion). Features include: integrated coverage of how developments in e-commerce are impacting marketing thinking and marketing action as well as a comprehensive discussion of marketing lessons learned from both the successes and failures of companies, including the dot.coms, in the new economy; coverage of the important new perspectives that evolve from customer relationship management (CRM) strategies and tools, and how they relate to concepts such as customer equity, customer acquisition and retention costs; and updated Internet exercises that are integrated throughout the text, along with links to companies referenced in the book. | ||
| 650 | 4 |
_aMarketing - Management. _91607 |
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| 650 | 4 |
_aMarketing Management. _91607 |
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| 650 | 4 | _aMarketing. | |
| 650 | 4 |
_aSales & Marketing. _91131 |
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| 700 | 1 |
_aCannon, Joseph P. _99142 |
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| 700 | 1 |
_a McCarthy, E. Jerome. _91513 |
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| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0256139903/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256139903 |
| 942 |
_cBOOK _2ddc |
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| 999 |
_c8016 _d8016 |
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| 952 |
_w2011-06-14 _p2011-2403 _r2013-01-16 _40 _00 _bMAIN _m7 _10 _oHF 5415.13 .P47 2011 _d2011-06-14 _70 _cOpen Collection _2lcc _yBOOK _s2012-11-17 _l2 _aMAIN |
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