| 000 | 02458nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0979734428 | ||
| 005 | 20110531073611.0 | ||
| 008 | 110531s2008 xxu eng d | ||
| 020 |
_a0979734428 (paperback) _c$69.95 |
||
| 020 | _a9780979734427 (paperback) | ||
| 050 |
_aHF 1379 _b.C95 2009 |
||
| 100 | 1 |
_aCzinkota. _911090 |
|
| 245 | 1 | 0 |
_aFundamentals of international business / _cCzinkota, Ronkainen, Moffett. |
| 250 | _aSecond ed. | ||
| 260 |
_a[NY] : _bWessex Press, _c2008. |
||
| 300 |
_a391 p. ; _c26 cm. |
||
| 520 | _aFundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs.The book s content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor.This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions. We have incorporated cutting-edge primary source research, such as the 2008 Georgetown Delphi Study, which provides students with invaluable insights into the worldview of contemporary real-life practitioners. Also addressed are important topics that are only marginally discussed in other international business texts, such as supply-chain management (logistics), countertrade, north south economic integration, and the development of global management talent.The roles of culture, policies, and politics, both domestic and international, are given in-depth exploration as well. The dimensions of ethics, social responsibility, diversity, and demographics are addressed through examples and vignettes. We appreciate the role, present and future, of corporate transparency, veracity, and vision. For example, the issues of grassroots consumer pressure and sweatshops is explored, highlighting the need for acceptable working conditions and internationally enforced standards, as well as the rise of a new type of socially-conscious, organized consumer base. | ||
| 700 | 1 |
_aRonkainen. _911091 |
|
| 700 | 1 |
_aMoffett. _911092 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0979734428/chopaconline-20 |
| 942 |
_2ddc _cBOOK |
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| 999 |
_c7776 _d7776 |
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| 952 |
_p2011-1902 _40 _00 _bKSM _10 _oHF 1379 .C95 2009 _d2011-05-31 _70 _cOpen Collection _2lcc _yBOOK _aKSBT |
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