| 000 | 00790cam a22002531a 4500 | ||
|---|---|---|---|
| 001 | 000028643293 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20031012 .0 | ||
| 008 | 940511s1995 nyu 000 0 eng d | ||
| 020 | _a0026356015 | ||
| 040 |
_aCaNSHNOV _beng |
||
| 050 | 4 |
_aHF5415 _b.M37 1995 |
|
| 082 | 1 | 4 | _a658.8 M32 1995 |
| 100 | 1 | _aMason, Ralph E. | |
| 245 | 1 | 0 |
_aMarketing practices and principles / _cRalph E. Mason, Patricia Mink Rath, Stewart Husted, Richard Lynch. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bGlencoe Division, McGraw-Hill, _cc1995. |
||
| 300 |
_axx, 588 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHusted, Stewart W. | |
| 700 | 1 | _aLynch, Richard L. | |
| 700 | 1 | _aRath, Patricia Mink. | |
| 999 |
_c7681 _d7681 |
||