| 000 | 01251nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0205120717 | ||
| 003 | OSt | ||
| 005 | 20110523090127.0 | ||
| 008 | 110523s1989 xxu eng d | ||
| 020 | _a9780131216198 | ||
| 020 | _a9780131216198 | ||
| 040 | _ckim | ||
| 050 |
_aHF5415 _b.K68 2005 |
||
| 100 | 1 |
_aSchoell, William F. _910679 |
|
| 245 | 1 | 0 |
_aMarketing : _bcontemporary concepts and practices / _cWilliam F. Schoell, Thomas T. Ivy, Joseph P. Guiltinan. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston _bAllyn & Bacon, _c1989. |
||
| 300 | _a800 p. | ||
| 520 | _aThe sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts. | ||
| 700 | 1 |
_aIvy, Thomas T. _910680 |
|
| 700 | 1 |
_aGuiltinan, Joseph P. _91591 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0205120717/chopaconline-20 |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c7482 _d7482 |
||