| 000 | 01158nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0205120717 | ||
| 005 | 20110523090127.0 | ||
| 008 | 110523s1989 xxu eng d | ||
| 020 | _a0205120717 (hardcover) | ||
| 020 | _a9780205120710 (hardcover) | ||
| 100 | 1 | _aSchoell, William F. | |
| 245 | 1 | 0 |
_aMarketing : _bcontemporary concepts and practices / _cWilliam F. Schoell, Thomas T. Ivy, Joseph P. Guiltinan. |
| 250 | _a4th ed. | ||
| 260 |
_a[S.l.] : _bAllyn & Bacon, _c1989. |
||
| 300 | _a800 p. | ||
| 520 | _aThe sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts. | ||
| 700 | 1 | _aIvy, Thomas T. | |
| 700 | 1 | _aGuiltinan, Joseph P. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0205120717/chopaconline-20 |
| 999 |
_c7465 _d7465 |
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