| 000 | 01249nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0205142427 | ||
| 003 | OSt | ||
| 005 | 20110523055033.0 | ||
| 008 | 110523s1993 xxu eng d | ||
| 020 | _a0205142427 (hardcover) | ||
| 020 | _a9780205142422 (hardcover) | ||
| 040 | _ckim | ||
| 050 |
_aHF5415.13 _b.K47 1993 |
||
| 100 | 1 |
_aKerin, Roger A. _91506 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston _bAllyn & Bacon, _c1993. |
||
| 300 | _a750 p. | ||
| 520 | _aHighly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case studies. | ||
| 700 | 1 |
_aPeterson, Robert A. _910650 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0205142427/chopaconline-20 |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c7439 _d7439 |
||
| 952 |
_w2011-05-23 _p2011-1543 _r2011-05-23 _40 _00 _bNRB _10 _oHF 5415.13 .K47 1993 _d2011-05-23 _70 _cOpen Collection _2lcc _yBOOK _aNRB |
||